| Corporate Social Responsibility:
We at Askari give key importance to accountability and transparency
to build trust and confidence among our stakeholders. We are
committed to our integrity and consider it as most precious
attributes of Askari Bank. The competitive environment in
the banking industry is shaped by the increasing demand for
accountability and knowledge-driven economies. Therefore,
the credibility and innovation are key to value creation.
Compliance with international standards, good corporate governance
and adherence to ethical norms has become a necessity.
“Corporate sustainability is a business approach to
create long term shareholder value by embracing opportunities
and managing risks deriving from economic, environmental and
social developments”.
Askari Bank managed to manifest sustainable performance over
the years in the banking sector of Pakistan. We know that
over the past the banking industry of Pakistan remained fraught
with financial scandals which shattered the confidence of
the customers as well as shareholders. Askari Bank while fully
acknowledging the volatility and vulnerability factor prevalent
in the contemporary banking industry of Pakistan, from the
time of its inception remained fully committed to watch the
security and interest of all the stakeholders.
"Community investment is the substantial
time given by our staff in supporting the work of community
organizations, whether raising money, organizing sporting
or educational events, providing business expertise or simply
providing another willing pair of hands."
CSR Annual Report - 2006:
At Askari Bank we believe in giving back to society that
has blessed us with an environment to thrive in. Just like
our ancestors who fought great wars so that we may live in
peace and harmony. Corporate Responsibility for Askari Bank
is embodied by the concept of “Privileged”. Everything
that we must take from this society is taken as privilege,
not a right. This is why we believe in giving back to others
who have accorded us with this “Privilege” of
being a part of this society.
Askari Bank believes in taking utmost care of its customers
and society – of which we are all part of. This is how
we do business, and is the core of our overall strategy to
make Askari Bank the Bank of First Choice in the Region. It
requires us to make informed, reasoned and ethical decisions
about how we conduct our business, how we treat our employees
and how we behave towards our customers and clients and how
we act as a corporate citizen.
Spring brings with it joy to many but for some it heralds
a time of physical illness, especially those residing in Islamabad.
For the past couple of years Askari Bank is actively helping
Capital Development Authority (CDA) in its campaign for “Pollen
Allergy Relief”.
Askari Bank supports the community in which we operate both
through the involvement of our employees and through sponsorships.
Persons with physical, sensory, or mental impairments, that
can make performing an everyday task more difficult, have
special needs. They are a part of us and we at Askari Bank
enthusiastically promote functions organized for them. We
sponsored the 1st National Talent Exhibition of Persons with
Disabilities, where special persons from around Pakistan attended
and displayed their extraordinary talent. We support charitable
organizations working for the promotion of health and welfare,
the major ones being Agha Khan Hospital and Medial College
Foundation, Shaukat Khanum Memorial Trust, World Wildlife
Fund (WWF), Sargodian Spirit Trust and Masud Khaddar Posh
Trust.
In addition, Askari Bank has sponsored the first ever Health
Expo 2006 held in Islamabad and also sponsored the international
conference on Disaster Management attended by leading doctors
and disaster management specialist from around the world.
We believe specific themes in education and environment that
have the potential to benefit individuals, communities and
the planet — and also enhance our business in the long
term. Therefore we have been actively sponsoring The Citizen
Foundation a trust promoting education. Sports is a recreational
activity to most and a career to others, we at Askari Bank
promote both. Askari Bank has been the leading sponsor of
major sports events and teams. We have during the year 2006
sponsored International and National level games.
We encourage team spirit and sportsmanship by sponsoring
various sports like Squash, Golf and National Paralympics.
We were the official sponsors of the Pakistan National Hockey
Team for 2006, and in addition, we are also Sponsors of National
Polo Team in the World Cup Play Offs. Askari Bank has been
keenly participating in sponsoring Golf events both national
and international events held in Pakistan. We also sponsored
the 23rd Federal Cup National Ranking Tennis Championships
2006 held at Islamabad.
We not only participate in events through which we get promotional
mileage but we also sponsor events which are for the development
and uplift of the society. Askari Bank sponsored “Tour
of the Karakorum’s” International Mountain Bike
Race organized for the cause of October 2005 Earthquake Victims,
in which leading international cyclist participated.
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