It gives me great pleasure to be writing
to you at the beginning of an exciting new chapter in the
life of Askari Commercial Bank Limited. The bank was founded
in 1992, and in the 15 years since, our growth and success
patterns have far outgrown industry standards. It is a matter
of pride for us to be able to offer one of the widest array
of products to our customers through our extensive branch
network all over the country.
However, history has shown
that change is the only constant and that with time, always
comes change. Just like innovation brings us improvement,
and progress offers the promise of perfection. We are evolving,
and our desire to grow with time coupled with our firm commitment
to maintaining excellent standards of banking quality and
services has enabled us to realize that we need to evolve
from within.
You may already have seen
our advertising campaign and the new look of our branches,
but I take pleasure in sharing with you our new identity:
Our shorter, smarter name, crisper
new colours and fresh new look are an insight to our views
on banking. We aim to provide innovative financial solutions
to our customers, with the security of knowing they are dealing
with one of the strongest financial institutions in the country.
Our new slogan
reflects our customer service
philosophy – we’re Askari Bank, ask us!
On behalf of the team at Askari
Bank Limited, I thank you for your confidence in our services.
We look forward to seeing you soon.
